Note: I'm a student co-op on placement at iAnywhere and this is simply my personal opinion. It should not be taken as the official position of the company.
If you take a look at user's profiles, you'll notice that many of us are actually iAnywhere employees. Many of our Product Managers and Engineers have answered questions already.
I think many of us internally have experience with Stack Overflow and like the medium for information. This is an easy way for us to spend a few minutes in between tasks helping our users.
Breck is spearheading this site, and from the tone of this answer it sounds like SQLA will have support at least for a while.